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How Well Do You Know About Digital Marketing? QUIZ

Understand the basics of Digital marketing before taking the QUIZ
Digital marketing involves using mediums such as the internet, social media platforms, search engines and other channels to reach potential customers for a product or a service.

What is the role of digital marketing?
The role of digital marketing is to help you gain new traffic and leads which will be converted into sales for the product and services you offer in your business.

Is Digital Marketing Easy?
Yes, digital marketing is incredibly difficult.
Most paid digital advertisements don’t work. Most so called digital marketers have optimized so many pages for SEO which in return brought a lot of traffic but did not result to sales. This shows that there are still a lot to be learnt by this so called digital marketing professionals.

The purpose of setting this quiz is to draw the boundary between the professionals and the amateurs in digital marketing. After all you have learnt on digital marketing, are you sure you can score above 50% of our digital marketing questions?

  • Question of

    What is the maximum number of characters present in a tweet?

    • 115
    • 121
    • 240
    • 280
  • Question of

    What is the percentage of consumers that regularly go online to research before making an in store purchase?

    • 10 %
    • 11 %
    • 40 %
    • 75+%
  • Question of

    On an average traffic scale, the largest channel at 53% of traffic comes to the website from?

    • paid search
    • referring domains
    • organic search
    • social media platforms
  • Question of

    What is perfect way to increase a website engagement?

    • Have a lot of interesting text for users to read
    • have a lot of images in form of galleries for visitors to view
    • make the website look very simple in design
    • Make the website interactive by combining assets like images, videos, quizzes etc
  • Question of

    Whats the name of the new artificial intelligence that processes a “very large fraction” of queries on google search?

    • MindRank
    • RankBrain
    • Google Panda
    • Google Console spider
  • Question of

    What is the right sequence of stages in a marketing funnel?

    • Awareness, interest, consideration, evaluation, purchase
    • intent, awareness, interest, evaluation,purchase
    • awareness, evaluation, purchase, consideration
    • consideration, interest, evaluation, purchase
  • Question of

    What is the main difference between desktop and mobile marketing?

    • Mobile marketing is more useful for location based marketing
    • desktop marketing is better for social engagement
    • desktop and mobile marketing is have similar conversion rate efficiency
  • Question of

    HTTP is better and more secured than HTTPS

    • TRUE
    • FALSE
  • Question of

    What is the major difference between PPC and SEO?

    • PPC is results comes faster, SEO results sustains better long term
    • PPC comes with a direct influence on the website domain authority, SEO comes with only indirect effect
    • PPC falls under Analytics while SEO falls under SEM
    • SEO generates organic traffic while PPC is specially used for branding
  • Question of

    Do you agree with this statement? Because of the rapid growth of social platforms such as the likes of facebook, instagram, twitter, quora and pinterest, social media needs to be integrated as a key element of your digital marketing strategy

    • It depends on your type of business and its objectives
    • Yes! It must be the major element
    • Yes, It needs to be considered in the main strategy but will be the least important
  • Question of

    Which of these provides SEO certification?

    • BrightEdge Certification
    • Google analytics IQ
    • PMP
    • Hubspot inbound Certification
  • Question of

    What is the full meaning of CRM?

    • Customer relationship management
    • Consumer ROI Measurement
    • Consumer relationship management
    • Customer redemption management
  • Question of

    Marketing persona is ?

    • A representation that shows the behavior and goals of a groups of users
    • You potential and existing customers
    • Your highest converting prospect
    • Your best selling product
  • Question of

    What is the major difference between search retargeting and site retargeting?

    • No difference
    • search retargeting focuses on users that have searched for a particular term while site retargeting focuses on visitors of a particular site
    • site retargeting is more efficient at bring people to your website than search retargeting
    • i dont know
  • Question of

    What is the full meaning of CRO as relevant to digital marketing?

    • Conversion rate optimization
    • Chief Revenue Officer
    • Chief Risk Officer

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